Based in Hong Kong, Investing Globally

Making Global Investing Easier and Smarter

Customer-centric | Technology-driven & Innovation
Professionalism and Integrity

Company Introduction

Forthright Financial Holdings Company Limited ("Forthright Financial Holdings") was established in August 2015 and is headquartered in Hong Kong. In January 2026, Jiufang Zhitou Holdings (9636.HK) completed the acquisition of all equity interests in JF Financial Company Limited and its core business systems. Forthright Financial Holdings became the wholly-owned overseas platform of Jiufang Zhitou Holdings, jointly building an integrated financial services ecosystem connecting mainland China and overseas markets.

Over more than a decade of development, the Company has upheld the philosophy of "technology-driven growth, global vision and professionalism" and built a fully licensed financial services platform covering global securities and futures trading, investment advisory, asset management, wealth management, insurance brokerage and virtual assets. Its subsidiaries include Forthright Securities Company Limited (Hong Kong SFC Type 1, 2, 4 and 5 licences, CE No. BGP713), Forthright Capital Management Limited (Hong Kong SFC Type 1, 4 and 9 licences, CE No. BEL626), Forthright Wealth Management Limited (Insurance Authority insurance intermediary licence FB1459) and Forthright SmartInvest Company Limited.

In May 2026, Forthright Securities and Forthright Capital completed their licence upgrades simultaneously, adding qualifications for virtual asset-related business. They became one of the few Hong Kong online brokerage groups authorised to conduct virtual asset-related business under Type 1, 4 and 9 regulated activities, offering clients one-stop trading, investment advisory and asset management services within a single account.

Following the integration, the Group established three core engines: professional investment advisory, in-depth investment research and AI-powered investing. Combining online efficiency with trusted professional services offline, it serves retail and private wealth clients. The Group plans to deepen its presence in Hong Kong while expanding into Southeast Asia and the Middle East. Guided by its customer-centric values and commitment to professionalism, focus and innovation, Forthright Financial Holdings strives to become the preferred online wealth management platform for global investors, making investing simpler, more professional and more rewarding.

Based in Hong Kong, Investing Globally

Milestones

2015

  • Forthright Financial Holding Limited was established in Hong Kong with subsidiaries including Forthright Securities Limited. Forthright Capital obtained SFC licences for Type 4 (advising on securities) and Type 9 (asset management) regulated activities.

2016

  • Forthright Securities Limited obtained its SFC Type 1 (dealing in securities) licence, gaining market access as an SFC-licensed corporation (CE number BGP713).

2017

  • The Forthright Hong Kong and US stock trading app launched, and Forthright Securities Limited officially opened for business.
  • Forthright Securities obtained its SFC Type 4 licence for regulated activities.

2019

  • Forthright Securities obtained SFC licences for Type 2 (dealing in futures contracts) and Type 5 (advising on futures contracts).

2020

  • Forthright Capital obtained its SFC Type 1 (dealing in securities) licence for regulated activities.
  • Forthright Securities launched international placement services.

2022

  • Forthright Wealth obtained general and long-term insurance licences issued by the Hong Kong Insurance Authority (insurance intermediary licence number FB1459).

2025

  • The Forthright Hong Kong and US stock trading app was officially renamed Forthright SmartInvest.

2026

  • Forthright officially became part of JF SmartInvest Holdings (9636.HK), launching comprehensive services combining AI investment research and investment advisory.
  • Forthright Securities and Forthright Capital received SFC approval to add virtual asset business qualifications.
  • Forthright Securities opened its first flagship store in Hong Kong.

Achievement

Over the years, the Company has garnered numerous prestigious industry awards: the Annual Leading Brand of Financial Technology Award at the Winter Forum of China Finance and Economics Summit in 2017, the Social Responsibility and Integrity Brand Award in 2019, and the Fastest Growing Broker Award in 2021, followed by the Financial Services Awards of Excellence 2021 - Technology Innovation Award in September of the same year, earning wide industry recognition for its brand strength and technology-driven service capabilities.

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2017

China Finance and Economics Summit Winter Forum — Forthright Securities received the Annual Leading FinTech Brand Award.

2019

Social Responsibility Conference — Forthright Securities received the Social Responsibility and Integrity Brand Award.

2021

Zhitong Finance Capital Market Annual Conference — Forthright Securities received the Most Promising Brokerage Award.

International Quality Festival — Forthright Securities received the Industry Quality Model Award.

10th CFS Finance and Economics Summit — Forthright Securities was recognised as an Influential FinTech Brand.

Hong Kong Economic Journal Financial Services Awards 2021 — Forthright Securities received the Technology Innovation Service Brokerage Award.

Zhitong Finance Capital Market Annual Conference — Forthright Securities received the Most Promising Brokerage Award.Zhitong Finance Capital Market Annual Conference — Forthright Securities received the Most Promising Brokerage Award.

2025

Hong Kong Economic Journal Financial Services Awards of Excellence 2025 — Forthright Securities was recognised as an Outstanding Comprehensive Service Securities Company.

Economic Observer 2025 Asset Management Summit, “Better Asset Management, a Smarter New Journey” — Forthright Capital Management Limited received the 2025 Securities Asset Management Subsidiary Award.

Zhitong Finance’s 7th 2025 Golden Central Forum and Financial Institutions Awards Ceremony — Forthright Securities Limited received the Best Performance in Wealth Management Award.

2026

Hong Kong Economic Journal Financial Services Awards of Excellence 2026 — Forthright Securities was recognised as an Outstanding Next-Generation Internet Brokerage.

Contact Us

Telephone400-100-1359 / (852) 2957-6000
Fax(852) 2957-6166
Emailinfo@forthright-sec.comCopy
Staff ServiceFDZQKF
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Business Hours: Monday to Friday 9:00-18:00 (Hong Kong Time)
Address: 20/F, Golden Dragon Centre, 188 Des Voeux Road Central, Hong Kong

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